Iakovos-Antonios Armaos is the Founder & CEO at efrata (a strategic communications and public relations company) and Co-Founder & Managing Partner at efrata+ox (a digital marketing company). As an entrepreneur he served as Chairman and CEO at Ad Store Hellas S.A. (a boutique advertising agency, named TOP 40 in the Hellenic Communication Industry by ICAP, 2002 - 2007) and as a Vice President at DDB Health Hellas S.A (an advertising company specializing in Health Communication, member of DDB Group, 2003 - 2005). As an expert in communications and management he worked as VP and Senior Executive Counsellor at Weber Shandwick Athens (being part of the management team with a focus on strategic consulting and business development, 2015-2016), as CEO at Beluga & Associates S.A. (Top 3 PR Company in Greece, 2009-2010), as Senior Management Consultant - Management Team Member at Fortune Group of Companies S.A. (TOP 2 advertising group in Greece , 2008-2010), as a General Manager at CIP Ltd (PR Company specialized in Health Communication, 2001-2002) and as a Senior Consultant at Public Affairs Management S.A. (first ever Greek signed the European Public Affairs Code of Ethics Iakovos also co-founded and served as Vice-Chairman at the Center for Promotion of Insular Policy (KEPRONIPO, a non profit organisation dedicated in finding solutions and promoting ideas on the well being of the Greek Islands, 2008-2015). Iakovos is a PhD Candidate in the School of Philosophy of the National and Kapodistrian University of Athens., holds an MA in Communication Policy Studies from City, University of London and a BA in Political Science and International Relations from the National and Kapodistrian University of Athens. Iakovos has published several articles and has spoken at conferences in Greece and abroad. He speaks English and French fluently.